O'Connell Tower Has Lift Off
This April, Glasnevin Cemetery re-opened the doors of O'Connell Tower to the public for the first time in over 45 years. The monument is Ireland's tallest round tower standing at an impressive 55 metres or just over 180 foot for those of you not inclined towards the metric system.
The tower is a monument to one of the most legendary figures in Irish history, Daniel O'Connell or 'The Liberator' as he was otherwise known as.
Not only was Daniel O'Connell a son of an ancient Kerry family, a noted barrister, a former Lord Mayor of Dublin; he was the foremost constitutional parliamentarian of his age. His mass peaceful mobilisation of the Irish people into the parliamentary process, resulting in Catholic Emancipation was a template followed by many in later years. Not only was he a Liberator to his people, he was a leading figure in the development of democracy and human rights in Europe.
O'Connell helped to found Glasnevin Cemetery. Following his death in 1847, the Dublin Cemeteries Committee, which administered the cemetery sought the help of well-known antiquarian George Petrie to build a suitable monument.
In 1971, disaster struck the O'Connell tower when a large bomb exploded at its base. The blast shot up through the tower and blew out its windows. This resulted in the destruction of the staircase contained within and the tower was closed to visitors.
A restoration project which was a collaborative effort from the Glasnevin Trust heritage team and the OPW (Office of Public Works) began in 1991 culminating in 2018 with the re-opening of the monument in its entirety to the public.
To mark this monumentous occasion, we teamed up with Brand Artillery to create a quirky, creative print and radio advertising campaign. An iconic building such as this deserves the best tribute. Those of you in Dublin may have spotted these on the Luas and buses around the city. The work was inspired by the 'Names' campaign that was released a few years ago. The stories and copy are made up of names of residents who populate Glasnevin Cemetery. With over 1.6 million to choose from, we were able to get quite creative. We hope you enjoy this campaign and if you haven't paid a visit to O'Connell Tower yet, you can book your ticket here.
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Museum Opening Times:
Monday to Sunday: 10:00am - 5:00pm
Summer Hours (April - September)
10:00am - 6:00pm
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